YESENIA LARA GARCIA · FOUNDER & STRATEGY DIRECTOR
ABOUT · FOUNDED 2022
EVERY BUSINESS HAS A STORY WORTH TELLING.
I founded Social Outfit Marketing in 2022 to bring something different to social media: a thoughtful blend of storytelling, creative strategy, and genuine human connection.
ROOTED IN COMMUNICATION
My background is in communication. My path took me through local news, Spanish-language television, podcasting, and digital and community marketing. Each role taught me how to tell a story people remember, and how to connect people, brands, and communities through it.
When I started Social Outfit, I didn't want to build another agency that makes content just to keep businesses visible. I wanted to help owners find clarity in their message, understand their audience, and turn their expertise into content that builds real relationships and real results.
Marketing isn't one-size-fits-all. Every business has its own personality, audience, and story, and its content should reflect that.
EDUCATION
Strategic Communications and Public Relations, Northern Arizona University
BROADCAST NEWS
FOX10 and 12 News
TELEVISION
Paid-programming host on Telemundo
AUDIO
Podcasting
MARKETING
Digital and community marketing
STRATEGY, NOT TRENDS.
I don’t create content to fill a calendar or chase views that don’t turn into value. Every piece connects creativity to a business goal.
01
Clarity first
Finding the message that makes people understand what you do and why it matters.
02
Know the audience
Learning who you serve and what they need to hear before a single video is planned.
03
Content that builds trust
Creative tied to business goals, built for long-term growth, not views that go nowhere.
“My job is to bring your story to life in a way that makes people connect, remember, and take action.”
YESENIA LARA GARCIA